WordPress is by far the most popular and effective content management system (CMS) in the world. Over 75 million websites use WordPress as are 90% of the websites built by Jenova. This widely used CMS has become a firm favourite with web design companies because of its power, flexibility and ease of use for our clients.
From small beginnings as a blogging platform, in 12 years WordPress has revolutionised the way websites are built.
Check out the following 15 reasons to find out why your business should switch to WordPress and join the millions of people enjoying clean, consistent and responsive web design.
- There’s a plugin for that!
There are over 29,000 WordPress Plugins and this figure is growing rapidly. A simple website can be built in WordPress using one or two plugins. Or, you can use multiple plugins to build complicated portals, property websites, forums, ratings/directory websites, booking systems and ecommerce websites. There is a plugin for pretty much anything and if you engage an experienced web design company they will weave these plugins together and create an awesome web experience to engage your clients. WordPress and their plugins have changed the way websites are being developed. Complex websites that used to be coded from the ground up are now accessible to anyone.
- Search engine friendly.
Popular search engines such as Google and Bing like WordPress. They like the framework and find it easy to crawl. At the WordCamp San Francisco in 2009, Matt Cutts from Google endorsed WordPress by using this platform for his own personal blog.
In addition to this, there are some great SEO plugins available that will help you to write better content and improve your optimisation. Combine this with some excellent linking, reporting and analytics tools and you have everything set for an improved presence on the major search engines.
- Safe and secure.
WordPress takes the security of its users very seriously. While you can practice some basic security measures, such as not downloading a theme or plugin from an untrustworthy site, WordPress constantly updates its software to prevent attacks. In fact, WordPress has had an automatic update feature ever since the release of version 3.7. When you host a site with us, we will ensure your website is backed up on a regular basis. If your security is breached, you can rest assured that we can restore your website quickly and easily.
- Ease of use.
One of the best features of WordPress is its ease of use. The platform is user-friendly, intuitive and easy to learn. In fact, you can learn how to use a simple WordPress website in a matter of minutes. For a more thorough start, Jenova produce a tailored user guide and a 2 hour training session with all our website builds.
- Images, Video and Audio.
Adding images, video or audio files is a great way to enhance the experience for your users. WordPress makes it easy for you to insert multimedia files into a page or blog post. Not only is it easy for you to upload multimedia files, you can also edit files and images, while in the Media Library Screen. To take it a step further, there are many banner sliders to display moving images and text. The HTML text is picked up by the search engines and there are many effects to give your website that WOW factor. The simple effects can be managed by the client and the more complicated visuals and effects can be managed by our design team.
- Mobile and Tablet Friendly
It’s now more important than ever for a website to be responsive and work effectively on desktop, mobile and tablet devices. With WordPress, however, this isn’t a concern. It’s already mobile friendly, thanks to many of the themes being responsive. We have a carefully chosen selection of themes that we use and know how to get the best out of them to ensure your website looks great on all devices.
WordPress integrates with some of the most powerful platforms available to give your business that additional boost. Need to launch an email campaign? You can use a service like Aweber or MailChimp. Want to get paid for a product or service? WordPress can work with some of the most popular payment gateways in the world.
- Easy to manage.
As mentioned earlier, WordPress is equipped with a built-in update feature for security purposes. However, WordPress also notifies you whenever there are updates for your themes and plugins. This makes managing your WordPress site a breeze, as you are safe in the knowledge that you’ll always have the latest updates. Our team are always on the ball and we take great care in using the best templates and plugins to ensure that WordPress and the plugins are compatible.
- More than just a blog.
While WordPress earned its reputation as a great blogging platform that can be inserted into an existing website, WordPress itself can be used as a website. Because WordPress contains a post and page structure, you can have daily blog posts, as well as static pages – such as your Contact or About pages.
- Establishes a community.
Whether it’s by sharing your blog posts on social media networks or by communicating with visitors in the comments section, WordPress has the features and plugins to make the establishment of a community convenient and easy.
- Numerous ecommerce solutions.
WordPress is a great choice for an ecommerce website. There are a number of ecommerce solutions that will convert your site into an all-out web store. By using plugins like WooCommerce and WP eCommerce you can easily begin to make money online. With our in-house graphic design skills and ecommerce expertise we ensure that we produce a great shopping experience for your users.
- Keeps your site looking fresh.
Themes can be changed at anytime. If you need a new look, we can work with any theme and keeping your current content we will update the visuals on your website. If you have a WordPress website already and think that your design is old fashioned, outdated or isn’t responsive, get in touch and we can discuss the options available to you.
- Schedule posts.
Running a business is an extremely time-consuming task. However, WordPress can free up some additional time by giving you the ability to schedule posts in advance. This means that whenever you complete a post, you can schedule it to whatever time best suits you and your customers. For example, if you have discovered that the most traffic comes to your site between 10am and 11am on weekdays, then you could schedule posts around that time.
- Multi-user capability.
There’s a very good possibility that you’ll have to rely on multiple people to keep your site up and running. WordPress is aware of this and has made it easy for you to assign different roles for different individuals. Here is a summary of these roles from WordPress Codex:
- Super Admin – somebody with access to the site network administration features and all other features.
- Administrator – somebody who has access to all the administration features within a single site.
- Editor – somebody who can publish and manage posts including the posts of other users.
- Author – somebody who can publish and manage their own posts.
- Contributor – somebody who can write and manage their own posts but cannot publish them.
- Subscriber – somebody who can only manage their profile.
- WordPress keeps getting better.
Because WordPress hires top-notch developers, you can be certain that WordPress is only going to get better as time goes on. Also, because WordPress is open source, any developer can enhance the user experience so that it can become the best CMS available.
WordPress is one of the best platforms for your business. Ever since I switched my personal and business sites to WordPress a couple of years ago I have discovered for myself how powerful a tool it can be. You can do literally everything with WordPress and I highly recommend that you switch today!
Contact Ollie at Jenova to discuss how we can improve your website by switching to WordPress.