Business owners who don’t have a mobile-friendly website should seriously consider getting one.
Today, Google have released a new algorithm for browsing its search-engine with a mobile device. The new formula will promote websites that are deemed ‘mobile friendly’, in terms of mobile viewing and interaction, while equally hiding non-mobile-friendly websites.
‘When it comes to search on mobile devices, users should get the most relevant and timely results’, Google said in a recent blog post. ‘As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.’
The worldwide update is considered to have a ‘significant impact’ on mobile users’ search results, according to Google.
Google and User Experience
Google focus on customer experience. As they should. The mobile phone user should be served with a website that is easy to read and navigate and to ensure the best user-experience Google has to penalise the older, dated websites which have poor navigation and side scrolling. They were not built for mobile but the statistics tell a story and your website needs to be mobile-friendly.
Google released an independent study in 2014 focussing on local businesses and the search activity of potential customers while on-the-go:
- 72% of consumers who searched for local information on their smartphone visited a store within 5 miles
- 50% of consumers who conducted a local search on their smartphone visited a store within a day
Having a great mobile website, is no longer about making a few more sales – it is a crucial factor in building strong brands, nurturing lasting customer relationships, and making mobile work for you.
So, what actually changes?
After the update takes affect (which could take up to a week after April 21), general searches on Google from mobile devices will no longer yield the most popular, organic results; instead, the most popular, mobile-friendly websites will appear, in ranked order.
Which Businesses does this affect?
This affects any business that does not act. If you have already taken the step and your website is responsive then you have nothing to worry about. If not, you should put this high on your priority list – you might have worked really hard and spent lots of money on SEO but if your site is not optimised for mobile this could all be wasted.
If found to be “not mobile-friendly,” certain tactics can be performed which may help to pass Google’s test: Increasing text-size, decreasing page width and spacing out in-page links will improve a site’s chances of getting recognized as “mobile-friendly.”
A website can be tested for its current mobile compatibility by copying and pasting the web address into the Google mobile-friendly analyzer.
For those businesses that don’t make the switch to a mobile-friendly site until after the new Google algorithm goes into effect, the good news is that once the change to mobile-friendly takes place, Google will pick it up immediately.
How can we help you?
We will test your website and make recommendations. We are experts in building responsive websites and would usually suggest a new, responsive design as the best approach. However, as mentioned above there are some steps we might be able to take to help pass the Google test. The best thing to do is call our expert team on 01491 411565 or email email@example.com.
Is my website mobile friendly? Click here to find out.
Or check out how your website looks on different devices by clicking here.