The what, how, where and why of data visualisation.

The what, how, where and why of data visualisation.


First things first, what is data visualisation? Trawl the Internet and you’ll find dozens of definitions and reams of information relating to data visualisation (also known as infographics), but simply put, data visualisation is a pictorial representation of data to aid quick absorption of information.



Ok so now we know what it is, the next question is how can we use it to our advantage?

You can use data visualisation in many different ways and for a variety of reasons, but the most common request for infographics arise when complex information needs breaking down into a more coherent and easy to understand form. Here are just a few examples of when that could be beneficial:

  1. Comparison of products – Gone are the days of lengthy lists of features, show your product differences better with two images side by side.
  2. Diagrams to show how things work – Don’t describe it, show it! Create interesting cross sections of your products to really break down the information.
  3. Training – Decrease employee-training time with easy to follow infographics that prevent confusion and increase organisation and productivity.
  4. Pitches and Presentations – Help convince clients by representing your facts, figures and projections in a visually exciting way that holds their attention and avoids anyone nodding off during your presentations!
  5. Presenting Survey data – Condense your results into one, easy to understand graphic that can be read at a glance.
  6. Visualise a process – Help clients and employees understand how complex processes work to add clarity, ensure smooth transactions and boost productivity.





Where could you use data visualisation? In a nutshell, anywhere. And better still if you can consistently match all of your print and digital materials, it will do wonders for enhancing your brand professionalism.

  1. On your website
  2. Flyers/brochures/handouts
  3. On promotional materials
  4. Training packs
  5. Powerpoint presentations
  6. Wall charts



Research has shown that people remember 80% of what they see and do, compared with just 20% of what they read. Simply put this means that an infographic is 30 times more likely to be read than a purely textual article.* If that’s not evidence enough, here are a few more reasons to consider:

  1. Brand Awareness – Creating an infographic gives you the opportunity to show off some of your brand personality and spread awareness through your personal style, tone of voice and logo exposure.
  2. Viral capabilities – The exciting visual nature of infographics increases the chance of it being shared on social networks and becoming viral compared to ordinary text articles. What’s more, people sharing and clicking on your graphic will boost your SEO and drive traffic to your website.
  3. Stay ahead of competition – Infographics are trending and growing ever-more popular year upon year. Use data visualisation to show the world that your company is modern, on trend and the natural choice over your competitors.
  4. Show off your expertise – In order to simplify and organise information, a deep understanding is required of your subject area. Creating an infographic is the perfect platform to express your expertise on your chosen category or topic.


Case Study

Client: Gyproc Saint-Gobain

Brief: Create an infographic process chart to clarify the property construction process to help employees in the South African branches of the company.

About: Founded in 1665, Saint-Gobain remains world no.1 in the construction materials business and is among the world’s 100 largest industrial corporations.




Our Solution

The first stage in any infographic project is to understand what you are attempting to represent and simplify. For us this included an in-depth meeting with Gyproc, where each part of the process was thoroughly explained with the help of a mock-up that had been created to better illustrate the process. The wall chart we created aims to clarify what happens and who is involved at each stage of the process. This was achieved by creating a key for individuals and involves a simple, easy-to-follow line and bubble structure. The colour scheme is Saint-Gobain blue and the outlined icons have taken inspiration from architectural construction drawings. Tick boxes are also included on the A3 printouts so that each staff member can keep better track of who they have talked to at each stage.




If you’ve been convinced that now is the time to go visual then please get in touch by emailing or give us a ring on 01491 411565.

Alternatively, if you’ve been inspired and want to view more of our work please visit

Source: *


Your Cart